Hotter And Naugtier Riya Sen

Seems like we at Desibaba, just can’t get enough of Bollywood’s glamor queen, Riya Sen. So we collected some more of her sizzling hot pics just for the desibaba community. Hope you like it! ;)

Why There Are No Big Scores Now In IPL?

Indian Premier League

Indian Premier League

Indian Premier League, Cricket saw bowlers treated like anything in the opening stages of the series. They were smashed all over the park. It was raining sixes and boundaries every time. Everyday you would see a score of 200 plus, in just 20 overs! It was the period when 20-20 was at it’s very best :)

But now, you will see occasional sixes, usually in last 5 overs of an inning. Scores are round about 150-175 and not much excitement, apart from matches still being competitive as both the batting teams struggle to make runs freely!

So ever wondered why there are no big scores in the match, anymore?

Well our public survey reveals the facts straight forward:

1. The big guns are all gone. Who were they? Brendon McCullum, who alone scored 158 in his innings, usually more than what is being scored in present matches. Then there were likes of Michael Hayden, Andrew Symmonds, Michael Hussey and others. They really started IPL in the fashion which no one could. There departure certainly brought a sigh of relief in the camp.

2. Some people feel that the bowlers have become smarter. And Desibaba agrees to this point. Bowlers have suffered a lot. And it was time to take revenge. They are doing much more things, trying all kind of deliveries and have now adapted to the game. They now know which balls are difficult to get away with, which bowl can be safe to bowl, etc etc. Good to see Balaji and Ashish Nehra coming back! Also, with the likes of Shoaib Akhtar, the dashing speedster, 20-20 is never going to be same!

3. Deteriorating pitches :P robably the biggest of all causes. The nature of all pitches are changing. They are becoming slower. Less batsmen friendly. Of course that’s a big factor in any ground or even any country. Too much cricket is terrible for the pitches!

4. Closing stages of the game? Some of the people suggested that IPL is half over! Now it’s all about stats and the wins. It’s days about serious cricket now. Pressure is high up. Ranking is the thing players worry about! So everybody is playing seriously and not just throwing their bats around. Sanath Jayasuriya and Virendra Sehwag are some exceptions. There batting remains same whatever the condition be!

So these are the four points that came out in Desibaba’s survey. What do you think of the survey and the answers? Do you one of your own, then do let us know! :)

Eat Cricket, Sleep Cricket….arggghhh What the hell, just enjoy cricket my dear Desibaba fans!

Top of Search Engines: Quality Traffic?

Search Engine Rankings

Search Engine Rankings

Everyone knows the importance of top search engine rankings, but does being on top mean you need to be first for the best quality traffic?

The higher your site is positioned within search engine results means you are going to increase your websites exposure. This does not mean you are going to get a enormous increase in traffic or, guarantee the quality of the traffic.

It can be as beneficial to be positioned 3rd or 4th as being in number one position. Top position will generally get the clicks, though not necessarily the highest quality traffic. High quality traffic will often navigate further down the search engine results page. This becomes more evident when setting up a paid search campaign.

When managing a paid search campaign the rule of thumb is the more you bid on a term (there are other elements that effect top position though bid price is still a key factor) the higher your position will be in the sponsored links. If you’re the highest bidder at $1.00 – each time you get a click it will cost you $1.00, this means top position is going to cost you the most in clicks, and drive the most traffic to you.

However what is the quality of this traffic? A high percentage of this traffic will be people simply doing research, possibly using the wrong search term then clicking back out of your site, general time wasters. The result is that you are spending money on dead traffic!

Positioning your results further down the results page can actually help “qualify your” searcher. A quality searcher will not always click on the first result they see, they will often review all the results on a search results page and click on the ad that most suites their query. This then means that you don’t have to bid maximum price to get the best quality traffic, you can spend less for a better return.

Depending on your business goals, top position will help you build your brand and get you more traffic. However for more qualified traffic that is more likely to convert, position your self in the top 5 search results, not number 1.

About the Author

Matt Hodgson, Web manager for www.addme.com. Addme is a useful resource of internet marketing, search engine optimisation and search engine submission tools.

Content Centered Link Building

Link Building

Link Building

The success formula for content centered link building is simple:

  • Establish distribution channels such as blog/RSS, email list, social networks, social content
  • Plan content creation with the audience and keywords in mind
  • Promote the content socially, via email, RSS or other outbound methods
  • Watch the links roll in

It’s also important to monitor interactions with the content being promoted in order to secure additional links either through commenting on blogs or participating in discussions that have been instigated by what you’re promoting.

There’s a lyric from Pink Floyd’s “The Wall”, “If you don’t eat your meat, you can’t have any pudding. How can you have any pudding if you don’t eat your meat?” that reminds me of the interplay between content and link building. “If you don’t create useful content, you won’t attract any links. How can you attract links if you don’t have content worth linking to?”.

Take the desire for higher search engine rankings and traffic out of the picture and it still makes sense to focus on content that’s good enough to share and to inspire others to link to. Whether you drive traffic to the site from offline marketing programs, paid search advertising or social media promotions, you still have to “deliver the goods” once visitors get to the web site.

At the same time a site is evaluated or “scored” for search engine readiness, the opportunity to create a content promotion program tied into the marketing plan is what gives a web site a competitive advantage for both promotion and link building. Planning, creating and promoting content of particular use and interest to a target audience is a far cry from sprinkling keywords on web pages and submitting to directories.

Companies venturing into the SEO world are in fact, venturing into the content marketing world. It’s the reality of how both search engines and consumers will best respond to web site marketing efforts. Great content is an essential part of effective link building and even more so if you have distribution channels established.

“In other words, creating useful content should be followed by promoting that content to facilitate distribution and awareness. Publishers (MSM, blogs, web site owners, etc) aren’t going to link to content they don’t know about. Seems pretty logical but many online marketers seem to be stuck like a record on “create great content and links will come naturally”. Good luck with that in any competitive category.”

Visual Marketing Strategies To Make You Stand Out!

Internet Marketing

Internet Marketing

How do you break through the clutter? In today’s post, learn some basic techniques for getting through to your prospects.

You have a message to communicate to your prospective customer. Unfortunately, they’re so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day.

So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?

Speak Directly to Your Customer

Use delivery channels that allow for one-to-one communication. For example, it’s more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you’re thrown to when you hear the familiar, “right after these messages” from television game show hosts).

Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it’s possible to retrieve an individual’s area of interest from a database so that the photography and text in a brochure is tailored specifically to their needs. Always consider media channels that allow you to speak to your audience on their terms.

Be Unique

Make sure your visual marketing is as distinct and individual as your organization. What’s the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we’re talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others?

The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don’t follow the crowd–rise above it!

Keep It Clean and Simple

Keep the visual design of your communication uncluttered and approachable. Whether it’s on your website, a company brochure, or a billboard, less is usually better. This is particularly true for communication that is introductory in nature. Until a prospective customer becomes interested enough to dig deeper and learn more, present your message in an easily digestible format–most people get overwhelmed when they are presented with too much information. A clean and simple design helps them more easily find what they’re after.

Be Consistent

Use a family of typefaces, colors, backgrounds and graphic elements for your communication pieces. Be consistent in your identity marks–make sure your logo is consistent in its presentation, including any associated type treatment. Make it easy on yourself–there’s no reason to reinvent the wheel for every new communication piece you develop.

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